International gross sales of smartphones declined by 5.4% within the fourth quarter of 2020, says Gartner’s new report. General, gross sales dropped by 12.5% within the full yr 2020.
Apple was the highest model by way of smartphone gross sales within the fourth quarter. In line with Gartner, Apple’s development was pushed by the 5G iPhone 12 collection. Apple additionally managed to surpass Samsung as the number one international smartphone vendor. Apple final led the desk was within the fourth quarter of 2016. Xiaomi, Oppo, and Huawei grabbed the third, fourth, and fifth positions, respectively.
Gartner notes that the smartphone gross sales decline was salvaged by the spree of 5G mid-range and funds smartphone launches within the final quarter of the yr.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimized the market decline within the fourth quarter of 2020,” mentioned Anshul Gupta, senior analysis director at Gartner. “Whilst customers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”
Whilst Apple led the fourth quarter, Samsung emerged as the highest smartphone vendor within the full yr 2020. Apparently, Samsung posted a 14.6% decline year-on-year in 2020. The very best decline, nonetheless, was suffered by Huawei, the Chinese language smartphone model which confronted sanctions by the US.
General, Samsung led 2020 with an 18.8% market share. Apple had a 14.8% share. Huawei, Xiaomi, and Oppo managed 13.5%, 10.8%, and eight.3% market shares, respectively.
Analysts are pinning hope on the supply of inexpensive 5G smartphones in 2021 for the revival of handset gross sales. As of now, 5G is offered in choose markets. India, which is likely one of the largest smartphone markets, doesn’t have a 5G community but.
“In 2021, the supply of decrease finish 5G smartphones and modern options might be deciding components for finish customers to improve their current smartphones,” mentioned Gupta. “The rising demand for inexpensive 5G smartphones exterior China will increase smartphone gross sales in 2021.”