Google may monetise Fitbit knowledge by increasing tiers on Premium: Report

Rakshith Suvarna

Google introduced earlier this yr that it had lastly accomplished its acquisition of Fitbit and that it might be becoming a member of the corporate’s {hardware} division. On the time, Google had promised regulators that it might not promote or give away customers private and well being knowledge for commercials, so it was solely a matter of time earlier than the corporate discovered a substitute for deliver the cash in.

Additionally learn: NASA groups up with Fitbit to guard their astronauts from COVID-19

Based on a report by Android Central, Google had promised the deal was about “gadgets, not knowledge” and that the purchasers Fitbit knowledge wouldn’t be used for advertisements, so it was inevitable that the corporate deliver one other method to generate income from the info with out handing it over to anybody else. Google is on the finish of the day, excluding the Pixels and the Google House gadgets, not a {hardware} firm, in spite of everything.

Learn extra: Fitbit now helps blood glucose stage monitoring contained in the app

The report says that Fitbit not too long ago despatched out a survey that supposedly reveals the corporate’s plans for increasing the present Fitbit Premium well being service. Whereas present Fitbit customers have the choice to view much more detailed statistics about their exercises in comparison with free customers, they will additionally entry extra personalised exercise plans, meditation and health packages. Nevertheless, the enlargement of the Premium tier may deliver extra change to these plans.

If customers have been to stay on the most cost effective tier beneath the brand new system that’s recommended within the survey in accordance with the report, customers who have been on the free tier would lose entry to their previous well being knowledge, one thing which they’ve all the time had entry to. The report provides that the free tier would in all probability supply restricted historic knowledge however you’d in all probability not be capable of test stats from a number of months or a yr in the past. Nevertheless, we received’t know something for positive, till Google makes an official assertion or proclaims any plans with regard to Fitbit’s future pricing.

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